1
(Lemon)
Identity
1.1
SceneBoard gamesVisual identityPhysical store
1.2
LanguagePixel detailsNavy and goldClear frames
1.3
ExperienceMove closerLook / playOne world
1.4
OwnershipCo-ownerProduct + designHuman choices
2
(Lemon)
Membership
(Lemon)
LEMON
Membership
(Lemon)
2
(P)2.3
(B)2.4
(G)2.2
(U)2.1
2
(Lemon)
Membership
2.1
SceneMember cardsVisual identityLemon mini app
2.2
LanguageBlack + yellowClear framesMany surfaces
Identity
Mini app
2.1
Scene
(Lemon)
(Lemon)
(Lemon)
(Lemon)
(Lemon)
(Lemon)
(Lemon)
(Lemon)
(Lemon)
(Lemon)
(Lemon)
(Lemon)
3
Play
1
(Lemon)
Identity
1.1
SceneBoard gamesVisual identityPhysical store
1.2
LanguagePixel detailsNavy and goldClear frames
1.3
ExperienceMove closerLook / playOne world
1.4
OwnershipCo-ownerProduct + designHuman choices
1.3
ExperienceMove closerLook / playOne world
1.1
SceneBoard gamesVisual identityPhysical store
1.2
LanguagePixel detailsNavy and goldClear frames
1.3
ExperienceMove closerLook / playOne world
1.4
OwnershipCo-ownerProduct + designHuman choices
Identity
(Lemon)
1
1.1
SceneBoard gamesVisual identityPhysical store
Membership
2.1
(Lemon)
Member artwork
同一个品牌世界，可以容纳不同图像。这里呈现已有候选的差异，不把它们标成生成前后或量化效果对照。
12
1
2
3
4
5
6
7
8
9
10
11
(Lemon)
Play
ArtALemon artworkis selected
Pixel and playHuman choicesNot a defaultArtBLemon artworkis selected
Pixel and playHuman choicesNot a default
Pixel and playHuman choicesNot a defaultArtBLemon artworkis selected
Pixel and playHuman choicesNot a default
3
(Lemon)
Play
ExploreGenerateSelectRejectRefineCompose(3)
ExploreGenerateSelectRejectRefineCompose(3)
Choice
Explore, generate and choose —
the human decisions behind Lemon’s visual world.
4
2.3
(Lemon)
Two sides
2.1
SceneMember cardsVisual identityLemon mini app
2.2
LanguageBlack + yellowClear framesMany surfaces
2.3
ExperienceTwo endpointsCustomer / staffShared context
2.4
OwnershipProduct + designProduct rulesReal operations
3
(Lemon)
Play
2
(Lemon)
Membership
2
(Lemon)
Membership
2.1
2
(Lemon)
Membership
2.2
SceneMember cardsVisual identityLemon mini app
LanguageBlack + yellowClear framesMany surfaces
ExperienceTwo endpointsCustomer / staffShared context
2
(Lemon)
Membership
2.1
SceneMember cardsVisual identityLemon mini app
2.2
LanguageBlack + yellowClear framesMany surfaces
2.1
Scene
Identity
Mini app
Choice
4
(Lemon)
Choice
Explore
Generate
Select
Reject
Refine
Compose
(4)
(Choice)(System)(Lemon)(Identity)(Membership)(Play)(Choice)(System)(Lemon)(Identity)(Membership)(Play)(Choice)(System)(Lemon)(Identity)(Membership)(Play)(Choice)(System)(Lemon)(Identity)(Membership)
4
(Choice)(System)(Lemon)(Identity)(Membership)(Play)(Choice)(System)(Lemon)(Identity)(Membership)(Play)(Choice)(System)(Lemon)(Identity)(Membership)(Play)(Choice)(System)(Lemon)(Identity)(Membership)
4
A look is not the product Lemon world (0)
1
(Lemon)
Identity
1.1
SceneBoard gamesVisual identityPhysical store
1.2
LanguagePixel detailsNavy and goldClear frames
1.3
ExperienceMove closerLook / playOne world
1.4
OwnershipCo-ownerProduct + designHuman choices
(Making)
(Making)
Explore art! Choose a fit (1)
Make the world work (2)
From a look...
to an experience.
generate, select, refine...
generate, select, refine...